Dedicated to kaupapa-driven stories, indigenous content, arts and entertainment, Through the Fire Ltd is a company passionate about making creative content with heart.
Founded by Lanita Ririnui & Amomai Pihama in 2015, the company is now run by Lanita Ririnui, Ngatapa Black and Tracey-Lee Repia Holland. Based in Grey Lynn, Auckland, TTFL interests are in digital media, television and film as well as event based productions.
Established in October 2015, TTFL is responsible for the first indigenous interactive documentary funded by NZ On Air & supported by Māori TV. The team is pleased to have launched the project with a live medley performance at the Matariki Festival Finale 'Te Korakora on Federal' featuring Te Kura Kaupapa Māori ō Hoani Waititi, Takawirihanga poi exponents Kahurangi Maxwell, Tiria Waitai & Talei Morrison and the iconic Patea Māori Club. Thanks to the support of the Auckland City Council & Skycity. Since its launch in July 2016, Poi360 has also been selected for national and international film festivals and presented at industry events for Storyedge and WebfestNZ. The international highlight for this project in its launch year was as part of the Digicade at ImagineNATIVE Film Festival in Toronto, Canada with the support of NZFC.
In 2017, TTFL released an inspirational wahine webseries ‘Poi:Hopes & Dreams’ for (Selected for various film festivals around the world and Winner of Best Webseries at the Canadian Diversity Film Festival, Inspirational Series at the Best Shorts Competition and Best New Media/Webseries at the Los Angeles International Film Festival, Best Factual Webseries & Best Cinematography at the NZFilm Fest 2017).
They also produced a children’s music series ‘Takoha’ funded by TMP for Māori TV for Matariki, and a food webseries 'Quick Kai with Jay & Sarah' with easy, healthy recipes for the whanau on Māori Language Week.
They are in production with a new digital children's lifestyle series, 'Kids Kai Kart', set for Māori Television in 2018.
TTFL continues its 360 journey with the first 360 Pasifika film in production called 'Fan Girl' funded by the NZ Film Commission.
TTFL will also be the first to produce a 360 Te Reo Māori film trilogy called 'Poipoia', funded by Te Māngai Pāho.
DEVELOPER - LANITA RIRINUI
OPERATIONS - NGATAPA BLACK
FINANCE - TRACEY-LEE REPIA